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Digital Marketing - Study Notes:

There’s incredible value to be gained by utilizing Facebook as part of an overall marketing strategy. Here are three key areas where it can help you as a marketer.

  • It can help you connect with people who matter most to your business. Facebook has 2.2 billion monthly active users. In Ireland, there’s 2.8 million.
  • You can use the targeting abilities on offer by Facebook. The best marketing out there is the most relevant marketing, and with Facebook, you can target by location, age, gender, interests, and more.
  • Using Facebook’s advertising tools to connect with real people and build connections through the content and creative you have. Every day, on Facebook, millions of businesses are using marketing tools to create personalized advertising campaigns to reach and connect with people that matter to their business.
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ABOUT THIS DIGITAL MARKETING MODULE

Facebook
Dave Morrissey
Skills Expert

This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook and explains how to use the Facebook Ads platform effectively. Finally, it provides you with the knowledge to plan and deliver a Facebook advertising strategy, and to analyze its performance.