↗ GIAC

DMI GLOBAL INDUSTRY ADVISORY COUNCIL

Meet our Advisory Council ↙

↗ GIAC's Purpose

DMI Colaboration

Relevance Through Expertise

INDUSTRY COLLABORATION

The GIAC is dedicated to identifying current standards and future trends in skills, careers, and the digital marketing industry landscape. Our collaboration with industry leaders ensures that DMI certification courses are built and validated by the industry, for the industry. This approach enables us to address the latest skills and adoption needs of marketing professionals globally.

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DMI Global Champions

Global Standard Assurance

LEADERS & STAKEHOLDERS

The GIAC comprises the key stakeholders in the industry who shape the present and the future of digital marketing across global brands, key industry platforms, agencies and education. This diverse representation guarantees the highest standard and relevance of DMI certifications worldwide.

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GLOBAL INDUSTRY
ADVISORY COUNCIL

Adara Bowen

VP of Growth

American Marketing Association

Adara is the Executive Vice President of Growth and Strategy at the American Marketing Association (AMA). With expertise in customer experience, leadership, and strategic planning, Adara has spearheaded transformative initiatives at AMA in key growth areas including professional and college chapters, AMA membership and brand experience. Prior to AMA, Adara held roles at Kaleidoscope and Landor & Fitch, showcasing her diverse experience in business development and marketing.

Andrew Mortimer

Managing Partner

Aperto Partnership

Former Director of Client Strategy, Sky Media

Andrew is a Managing Partner at The Aperto Partnership, an independent media consultancy specializing in optimizing media investments. With over 25 years in the industry, he brings deep expertise in media strategy and execution. Previously, he held senior roles at Sky, managing media strategy, and at NBC Universal and Sky, leading global advertising sales strategy focusing on innovative media solutions driving business growth and marketing effectiveness.

Barry Thomas

Senior Global Thought Leader
Kantar

Former Head of Customer & Future of E-Commerce CocaCola

After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence. He is also passionate about people development and advocating for merit, fairness, and equality.

Brian Lavery

Head of Shopping Ads

Google (UK & IE)

Former MD AccuWeather

Brian currently spearheads Google's shopping ads in Europe, bringing extensive experience from roles as European GM for AccuWeather, where he led global sales strategies across 30 countries. Prior to that, he held leadership positions at Twitter, Vodafone, and McKinsey & Co., where he led commercial initiatives and transformation projects driving growth and innovation across diverse industries. Former New York Times correspondent and board director at cultural and environmental organizations.

Mark Evans

Non-Executive Director
Marketing Society

Former MD, Marketing & Digital at Direct Line Group

Mark is a seasoned advisor, coach, and trustee with a rich 25-year career in marketing and leadership across prestigious organizations. As a member of Accenture's Luminary program, he offers strategic insights to Accenture and clients. His experience includes executive and leadership roles at Mars, HSBC, and Direct Line Group. Mark currently serves on the boards of several organizations including DMI, Emma3D and The Marketing Society.

Tyrona (Ty) Heath

Director, Market Engagement,
The B2B Institute

LinkedIn

With 20 years of marketing experience, Ty’s expertise spans B2B marketing, digital marketing, content strategy, and marketing education. Currently serving as the Director of Market Engagement at The B2B Institute, a think tank funded by LinkedIn, Ty shares valuable insights to help marketers thrive in B2B marketing and decision-making. Tyrona is also an active Board Member of the American Advertising Federation and has held leadership, media, and consultancy positions at Google, IBM, and Adobe throughout her career.

Mia Mora

Director, GTM Strategy and Operations

Google

Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.

Neil Patel

Founder

Neil Patel Digital

Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing. With a marketing blog generating over 4 million monthly visitors, a popular podcast, and a significant social media following, Neil is a sought-after speaker at conferences worldwide.

Brian Corish

CEO & Founder

Elemental

Former MD of Accenture Song

With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.

Prof. Dave Keighron

Professor of Marketing and Entrepreneurship

University Canada West & Douglas College

Dave is an experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing. He is passionate about increasing student preparedness for future work & career and has developed Innovation Hubs, launched a successful podcast called Innovation Fuel with UCW and created innovative programs & curriculum centred on increasing student engagement, retention, and employability.

Jon Scammell

Global Marketing Strategist
DMI Graduate

Chelsea FC

With over 12 years’ experience curating, building, executing and commercialising Chelsea Football Club’s global marketing strategy, and leading a talented team, Jon brings a combined passion for sport and strategic business insight to GIAC. John is the former Marketing Manager at Fulham Football Club.

Prof. Stephen Marshall Ph.D

Department of Media and Communication CMO - ETSU
Research Corporation

East Tennessee State University

Stephen is an award-winning professor, digital marketer, and higher education administrator. He consults and trains companies, universities, and students to digitally transform customer experiences. He is a recognized thought leader in higher-ed, and held agency, client, research, martech, and education positions. His client portfolio includes Siren Marine/Yamaha, Adobe, Nielsen, and Coca-Cola. He is the co-creator of the Brand Storytelling Certification – an industry/academic professional certification partnership focused on brand film and purpose-driven storytelling.

Sarah McIlroy

Dean of BPP Business School

BPP University

With over 25 years of experience in professional and higher education, Sarah has designed and launched innovative programs to meet the needs of students and corporate clients. Currently serving as the Dean of BPP Business School, Sarah focuses on practitioner-oriented education to equip graduates with career-ready skills. She holds leadership roles within BPP University and recently joined the BPP EXCO as Chief of International Student Strategy.

Zach Peikon

Senior Client Partner

Korn Ferry

Zach is a Senior Client Partner in Korn Ferry’s New York City office where he is a steering committee member in the firm’s Global Marketing Officers Practice. Zach specializes in marketing, digital strategy, customer experience, growth, innovation, and performance marketing across industries. He has co-authored thought leadership publications such as “You’re a CMO Now What” and “The CMO is Forever Changed”. Prior to joining Korn Ferry, Zach worked in sales at Madison Square Garden.

Colin Westcott-Pitt

Global Chief Brand Officer

Glambia Performance Nutrition

Colin has over 25 years experience in consumer marketing in drinks and nutrition in the UK, US, Europe and Africa for companies including Heineken and Pernod Ricard. Currently the Global Chief Brand Officer for Glanbia Performance Nutrition based in Dublin, Colin oversees a global portfolio of performance and lifestyle nutrition brands including Optimum Nutrition, Isopure, think!, Slimfast and Amazing Grass.

Courtney Sembler

Senior Manager

Hubspot

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale. Courtney excels in powering digital assets, designing innovative online learning experiences, and developing customer-centric solutions.

Lee Odden

Co-Founder

Top Rank Marketing

Lee Odden is co-founder of award-winning TopRank Marketing, a B2B marketing agency trusted by top brands Adobe, LinkedIn and Dell. Lee’s advancement of integrated content, search, social and influencer marketing has educated and inspired marketers world-wide and been recognized by The Wall Street Journal, The Economist and Forbes. Through 20 years of blogging, hundreds of speaking events globally and as author of Optimize, Lee is focused on elevating people, craft and performance in B2B marketing.

Amy Brooks

Director, Partner Training and Certification

Facebook, Blueprint

Amy is an experienced professional in training and certification program management. Currently Director of Partner Training & Certification at Meta, she has also held leadership roles at Facebook and Cisco. With over two decades in the tech industry, Amy brings expertise in operations management and strategic planning, driving partner success and organizational growth.

Neal Schaffer

Founder
Fractional CMO and Author

Nealschaffer.com

Neal is a leading figure in digital marketing with expertise in digital, content, influencer, and social media marketing. As the founder of PDCA Social, he serves as a Fractional CMO for top organizations. A sought-after international keynote speaker and university lecturer, Neal has shared insights on four continents and authored four influential marketing books, including "Maximize Your Social" and "The Age of Influence." In 2024 he will publish his fifth book “Digital Threads.”

Tom Kendall

Global Product Marketing & Communications Leader

IBM

Tom has over 20 years of experience spanning agency and B2B sectors. Tom has led initiatives for both B2B, driving global digital experience enhancement for IBM, as well as running the strategic GTM implementation for IBM’s Field Marketing organisation, and is known for his client-first approach and strategic leadership, with strong digital expertise. He was recently recognized as one of the top 100 influential UKI marketeers by Performance Marketing World.

Olivia Kearney

Global Marketing Manager
Microsoft Advertising

Microsoft

Olivia, CMO at Microsoft Ireland, is a seasoned Sr. marketer with extensive experience across Europe, the UK, and Ireland. As a member of the management team, Olivia develops long-term strategies to drive business contribution and profit. Her passion for cultivating big ideas that fuel growth and brand distinction, and leadership has consistently delivered sales and profit gains across multiple marketing teams. Some of the companies she has worked for include AkzoNobel, and Kimberly-Clark.

Mark Kilens

CEO

Tack

Former VP of Hubspot Academy

Mark is the CEO and Co-founder of TACK, a media and go-to-market firm revolutionizing how businesses match their go-to-market strategies with consumer behaviors. Previously, Mark served as CMO of Airmeet, overseeing global marketing efforts, and as VP of Content and Community at Drift, where he led brand, content, and event teams. Prior to that, Mark was VP of Marketing and founder of HubSpot Academy, playing a pivotal role in scaling HubSpot's inbound strategy and revenue to over $600 million.

Gabe Villamizar

VP of Marketing

Droplet

Former Marketing Director at Lucid Software

Gabe is the Vice President of Marketing at Droplet, and has been recognized as a marketing and sales thought leader by LinkedIn, Forbes, Forrester, and Salesforce. His LinkedIn Learning courses (Social Selling with LinkedIn, Social Media SEO, and Social Selling) have been viewed by 100,000+ sales and marketing professionals worldwide. His specialties include B2B/C Social Media, Content Strategy, ABM, Social SEO, Social Selling, Marketing Automation, Business Development, Social Consulting, Social Audience Development.

Julie Roehm

Chief Marketing Officer at Convergint

Julie is a global transformation and growth expert for public / private companies and boards. She is an award-winning expert in innovative B2B & B2C customer-centric marketing, digital and operations transformation execution for strategizing profitable turnarounds and revenue growth. The companies she has held executive positions and won multiple media and marketing awards include Ford, Chrysler, Walmart, SAP, and Party City. Julie has sat on numerous boards over her career and is currently on the Advisory Boards for DMI, National Kidney Foundation, and Media Horizons.

↗ GAAC

DMI GLOBAL
ACADEMIC
ADVISORY
COUNCIL

Global Academic Advisory Council (GAAC)

GLOBAL ACADEMIC
ADVISORY COUNCIL

Prof. Dave Keighron

Professor of Marketing and Entrepreneurship

University Canada West & Douglas College

Dave is an experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing. He is passionate about increasing student preparedness for future work & career and has developed Innovation Hubs, launched a successful podcast called Innovation Fuel with UCW and created innovative programs & curriculum centred on increasing student engagement, retention, and employability.

Prof Stephen Marshall Ph.D

Department of Media and Communication CMO - ETSU Research Corporation

East Tennessee State University

Stephen is an award-winning professor, digital marketer, and higher education administrator. He consults and trains companies, universities, and students to digitally transform customer experiences. He is a recognized thought leader in higher-ed, and held agency, client, research, martech, and education positions. His client portfolio includes Siren Marine/Yamaha, Adobe, Nielsen, and Coca-Cola. He is the co-creator of the Brand Storytelling Certification – an industry/academic professional certification partnership focused on brand film and purpose-driven storytelling.

Sarah McIlroy

Dean of BPP Business School

BPP University

With over 25 years of experience in professional and higher education, Sarah has designed and launched innovative programs to meet the needs of students and corporate clients. Currently serving as the Dean of BPP Business School, Sarah focuses on practitioner-oriented education to equip graduates with career-ready skills. She holds leadership roles within BPP University and recently joined the BPP EXCO as Chief of International Student Strategy.

Dr. Mohamed Taher Kesseba

Senior Director of Programs, Schoof of Business CEO, Rightshift Consulting

American University in Cairo

Marketing and Business Strategy Expert with 25 years of international C-level executive experience. Proven track record in revenue generation, brand building, and market penetration across B2C and B2B sectors in Middle East, Africa, Southeast Asia, and Eastern Europe. Senior management consultant specializing in maximizing business value, developing winning strategies, and driving transformational growth for large companies, SMEs, and startups. Author, speaker, and lecturer in Marketing, Business Strategy, Digital Transformation, and Leadership. Harvard Business Moderator and co-author of the “Certified Marketing Management Professional Handbook”

Dr. Kardi Somerfield

Course Leader, MSc Digital Marketing &Deputy Head of Subject (Marketing)

University of Northampton

Somerfield is a senior lecturer in digital marketing with expertise in experiential teaching, and specializing in Virtual Reality. She leads the MSc Digital Marketing program at the University of Northampton, and focuses on User Generated Content on social media in her research and studies. She is the founder of FridgeStreet, illustrating Northampton's architecture since 2018.

Nora Al-Jindi

Director of the Marketing Program

Dar Al-Hekma University, Jeddah, Saudi Arabia

With over 20 years of experience in marketing and education, Al-Jindi serves as the Director of the Marketing Program at Dar Al-Hekma University. She is certified in Hospitality and Digital Wellness Education, and dedicated to fostering wellness and digital citizenship. As a MISK 2030 Leader and Consulting Associate at Blanchard, , Al-Jindi promotes leadership development and social impact. Committed to empowering students and leaders, and bring diverse perspectives as a Yale World Fellow and Johns Hopkins alumna.

Theo Tzanidis

Senior Lecturer in Digital & 3DWeb Communications

University of the West Scotland

With over 20 years of experience in digital communications, Tzanidis is a Sr. Lecturer in Digital & 3DWeb Communications at University of the West of Scotland, where he develops and implements innovative strategies. He leads the cross-faculty digital development team, in UWS, while exploring and applying emerging techs in the digital business transformation sector, such as reality technologies, AI for business, metaverse, Web3, and 3DWeb. He is also a contributor to the World Economic Forum Agenda on metaverse for business and digital transformation themes, and a Sr. virtual/mixed reality & metaverse specialist at Eharo Ltd.

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